Own the Algorithm
- AI That Empowers
AI is being built fast, but not always for us.
It’s shaping our futures, our opportunities, and even our identities—often without our input, and without reflecting the voices of those most affected.
Own the Algorithm is iFp’s Emerging Innovators-powered AI literacy and action campaign to change that.
This initiative equips young innovators and our communities to understand how AI works, question who it serves, and take action to shape its future. It’s about building the knowledge, confidence, and agency to challenge biased systems, reimagine what AI can do, and co-create technology that reflects our values, not just profit.
Through blogs, video shorts, and interactive challenges, we’ll explore AI’s biggest issues from data privacy to algorithmic bias in engaging, accessible, and action-driven ways.
Own the Algorithm isn’t just about literacy.
It’s about leadership.
It’s about power.
It’s about purpose.
Because if you’re not designing the future, you’re being designed out of it.
Research
Is AI Destroying thePlanet?
AI and Mental Health
Deepfakes and Disinformation
Own the Algorithm
Question It → Be curious and critical. Don’t accept algorithms at face value. Ask who they serve, who they exclude, and why they matter.
Understand It → Turn complexity into clarity. Learn how algorithms work, how data is collected, and how decisions are made. Knowledge is the first step to power.
Reimagine It → Explore what could be. Imagine AI that reflects your values, serves your community, and builds a fairer future. Creativity and ethics guide the vision.
Build It → Make ideas real. From prototypes and campaigns to products, turn vision into action. Building shows that a more just future isn’t just possible—it’s already in the making.