AI is Shaping Our Lives
- but Not Always For Us.
Own the Algorithm
AI is being built fast, but not always for us. It’s shaping our futures, our opportunities, and even our identities—often without our input, and without reflecting the voices of those most affected.
Own the Algorithm is iFp’s Emerging Innovators-powered AI literacy and action campaign to change that.
This initiative equips young innovators and our communities to understand how AI works, question who it serves, and take action to shape its future. It’s about building the knowledge, confidence, and agency to challenge biased systems, reimagine what AI can do, and co-create technology that reflects our values, not just profit.
Through blogs, video shorts, and interactive challenges, we’ll explore AI’s biggest issues from data privacy to algorithmic bias in engaging, accessible, and action-driven ways.
Own the Algorithm isn’t just about literacy.
It’s about leadership.
It’s about power.
It’s about purpose.
Because if you’re not designing the future, you’re being designed out of it.
Research
Is AI Destroying thePlanet?
AI and Mental Health
Deepfakes and Disinformation
Own the Algorithm
Question It → Be curious and critical. Don’t accept algorithms at face value. Ask who they serve, who they exclude, and why they matter.
Own It → Understand the system, claim your role in it, and use what you know to inform and uplift others. Owning it means leading with purpose and sharing your voice to make sure no one gets left behind.
Build It → Take action. Dream, design, and shape technology that reflects your values and serves your community.